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Cuban cigar group Habanos is partnering with leading distributor Phoenicia TAA Cyprus to host the official launch of the Cohiba 55 anniversary limited edition on 14 May. Phoenicia TAA Cyprus is a division of travel retail to distribution company Phoenicia Group.
The event will feature physical and virtual elements across Phoenicia’s region of distribution, across the Middle East and parts of Europe and Africa. At each event, 55 cigar enthusiasts will have the chance to try to the Cohiba 55 Aniversario Limited Edition 2021, created to mark 55 years of the Habanos flagship brand. There will also be new launches of Reserva and Grand Reserva expressions alongside other limited editions.
The company flagged the launch initially last year as it revealed its 2020 results.
The spirit of Cuba: A new limited edition marks 55 years of the Cohiba brand
The Cohiba 55 Aniversario Limited Edition 2021 is rolled with fine leaves from the Vuelta Abajo region, and finished with the classic characteristic of the Cohiba line; the pigtail. Presented in boxes of ten cigars, the line features “exceptionally selected tobacco” and additional aging.
With a size of 150 mm x 57 ring gauge, and the ‘Victoria’ vitola which appears on a Cohiba for the first time, the release “will captivate the interest and palette of aficionados” said Habanos and Phoenicia.
Born in 1966 through Fidel Castro and Eduardo Rivera, Cohiba was initially only gifted to heads of state. However, the brand has grown to become one of the best-known and most popular brands in the Habanos range.
Its name ‘Cohiba’, originates from the ancient inhabitants of Cuba, meaning the roll of tobacco leaves when lit and smoked. Cohiba has been central to brand innovation across Habanos, and has “sparked agricultural, industrial, marketing and distribution restructuring within the Habanos cigar production processes,” down the years, according to the company.
Registration for the virtual event (14 May, 6.16pm GMT) is available at www.cohiba55.com
Speakers will include Phoenicia President Mohamed Zeidan, Habanos Co-Presidents Inocente Nunez Blanco and Luis Sanchez Harguindey, Habanos Commercial Vice President Leopoldo Cintra Gonzalez, Habanos Development Vice President Jose Maria Lopez Inchaurbe, Phoenicia Cyprus CEO Walid Saleh and Cohiba Factory Director Oscar Rodriguez Carvalleira.
*In June 2021 Phoenicia Group celebrated its 40th anniversary, an occasion that marked the company’s long-standing partnership with Habanos. Click here for our coverage of a memorable virtual event.
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