Six tips for putting mobile marketing to work for your real estate endeavors.

Homebuyers have ditched the newspaper classifieds for something far more high-tech: the internet.

If you want to leverage the internet fully, it isn’t enough to integrate your MLS with real estate aggregators like Zillow or Trulia. To get the best-qualified leads on homebuyers and sellers, try these six mobile marketing tactics to increase your transactions, gross commission income, and referral business.

A location-based marketing tactic, geofencing uses location data to target mobile users within a specified geographic area and delivers content based on this information. Targeting tools promise increased conversion rates and good return on investment because ads are matched to your audience at exactly the right time.

Specify your audience’s demographics, choose the general location (e.g., those near your latest listings of homes for sale), and show off a display ad to catch attention. When prospective buyers or sellers stroll or drive by your properties while browsing on their smartphones, they’ll see an ad served specifically for them.

More than 90% of global internet users browse from a mobile phone. Smart agencies ensure their websites are optimized for mobile browsing.

Mobile-friendly websites combat endless scroll with creative graphic design and a streamlined user experience. Make it easy for your potential clients to search for properties no matter where they are. Ensure your contact information is obvious, so they can reach you through your mobile site.

In marketing, it’s widely accepted that it takes an average of eight touchpoints to close a sale. Although this varies by industry, real estate agents can use this statistic to ensure they’re reaching their audience in different ways and providing the information necessary for them to make a purchase decision.

Consider text messaging. This solution puts you in quick communication with your audience and delivers your message in a way that almost can’t be ignored. Your SMS messages can let potential clients know about a new property about to hit the market, gauge their interest in listing their home with you, connect them with other services you offer, and keep your agency top-of-mind, without spending a lot of time and money.

Home buyers are increasingly connected via their smartphones, so shifting to mobile marketing is an affordable way to reach potential clients.

Younger generations are approaching the time of life in which they’ll be purchasing real estate, and millennials are trading up their starter homes for something that better suits their needs. So, it’s time to start implementing tech-savvy methods to reach these populations and secure your sales success.

Traditional marketing solutions (i.e., print, direct mail, and television commercials) can be expensive. Digital marketing costs a fraction of the traditional media price to reach the audience you want.

Besides being more affordable, digital marketing solutions (i.e., search engine marketing, paid search and social ads, and retargeting display ads) also provide rich data that is useful for tweaking campaigns to maximize your reach. In short, you’ll be able to clearly analyze your return on investment when you opt for digital marketing.

Consider digital tactics like social media ads and management, paid search ads, search engine optimization, online reputation management, and streaming video ads to saturate your target audience with your message.

Ad agencies that specialize in digital tactics can help you achieve measurable business outcomes through meaningful marketing strategies and data analysis. Partnering with a data-driven boutique agency can help you reach your business goals.

Jenifer Calandra’s decade of marketing experience in a range of industries gives her a unique perspective on strategy. An award-winning copywriter, Calandra crafts the story of a company’s brand to positively affect its website’s online presence and authority with the target audience.

You must be logged in to post a comment.

Need To Talk? Call 816-398-4130

Mark your calendar! Think Realty Conference & Expo is Coming to Houston March 23-24th in 2023!

Give the gift of REI resources with a Think Realty Gift Subscription!

Are you taking full advantage of your Think Realty Membership? Check out these supplier discounts.

Think Realty 2022 Honors Nominations are Now Open!  Nominate Someone Today!

Get the Power of Think Realty Premium: Free replay access to our events, Think Realty Magazine delivered bi-monthly to your doorstep, and more!

Take think realty with you on the go with our podcast, available in both video and audio formats.

Did you miss our Baltimore 2021 or Houston 2021 Conference & Expo? Virtual Replay Tickets Are Available!

Purchase floor covering products for residential and commercial projects.

Get a free quote for property insurance coverage tailored to real estate investor needs.

Find foreclosures fast and with one simple search, before they hit the mass market.

Shop custom-printed products, including yard signs, riders, banners, flags, business cards, and more.

Junk King provides eco-friendly and reliable junk removal.hauling services for businesses and residences. Minimal and small load jobs are excluded from the discount.

Motili is a platform that connects property owners and contractors. You must conduct 10 or more major repair transactions per year to redeem the discount.

Book through the Think Realty Savings form at 1-800-Got-Junk to receive $10 off your next junk removal project.

Optimize your lead generation and online presence with digital marketing agency iFocus. Services include paid search, social media management and advertising, SEO, online reputation management, and website design/development.

Book and manage lawn care and landscaping services with the click of a button.

Save on more than 6,000 items in-store and 265,000 items online, with special savings at the Print & Copy Center.

Access a selection of more than 60,000 batteries, lightbulbs, and accessories online and in over 700 stores nationwide.

Purchase high-quality appliances direct from GE at discount member prices. Full service, in-home delivery available to most residences.

Save on shipping, printing, and logistics services.

Home Depot Pro Specialty Trades receive wholesale and volume-based pricing on professional-grade products and business solutions.

Save on full-service construction equipment and tool rental at all 600+ Sunbelt locations.

Receive the highest quality paint across all your locations with the PPG National Account Paint Management Program.

Tarkett is a leader in flooring and sports surface solutions, including tile, vinyl, linoleum, laminate, carpet, wood, and rubber.

Members of the Benjamin Moore® National Accounts Partnership Program receive online access to all products at consistent, negotiated pricing.